App Prestitial
Cricinfo (US)
Overview
The Prestitial is an overlay-style ad experience which appears within the Cricinfo App, providing advertisers with a powerful branding opportunity.
- The Prestitial support first-party serving only.
- This unit supports click-to-video, which utilizes the device's native player.
- High-resolution assets are highly encouraged for all Cricinfo app placements.
Technical Specifications
| Version | Prestitial - Phone | Prestitial - Tablet |
| Dimensions | 320x480 (standard) 640x960 (2x density)* |
1024x768 (standard, landscape) 2048x1536 (2x density)* 768x1024 (standard, portrait) 1536x2048 (2x density)* |
| File Weight | <100k (standard) <200k (2x density)* |
<200k each (standard) <400k each (2x density)* |
| File Type | JPG, GIF, PNG | JPG, GIF, PNG |
| Third-Party Serving | No | No |
| Third-Party Tracking | Yes | Yes |
| Video (Optional) |
Auto-Start:
No video allowed User-Intiated: <10MB; no duration limit; must open in native player |
Auto-Start:
No video allowed User-Intiated: <10MB; no duration limit; must open in native player |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- This ad is served to users in the app homepage and rotationally as users browse content.
- The Prestitial features a collapse button 22x22 pixels in the top right corner of the creative with a 30x30 pixel clickable area for ease of use. This close button will be inserted automatically for assets being served by ESPN.
Capping
Homepage Prestitials are capped at one time per user per day. Rotational Prestitials are capped at two times per day.
Video
If linking to video content, playback will occur in the device's native player.
Submission Deadline
Please allow five business days for testing and approval.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
