Collaboration Ad
ESPN (US)
Overview
The Collaboration Ad is a special mobile-only format using a sponsored HTML5 card to promote content designed to fit seamlessly within ESPN's mobile interface. There are two options for the Collaboration Ad: Article with photo, or article with video.
- Required assets differ based on either the video or photo option.
- Advertiser branding is formatted to match ESPN content and appears in-stream.
- The Collaboration Ad must be built in-house by ESPN.
Demos
Technical Specifications
| Option 1 - Article Ad | Option 2 - Video Ad | |
| Logo | 80x80 (2x density)* <10k saved as transparent PNG |
80x80 (2x density)* <10k saved as transparent PNG |
| Sponsor Name | 20 characters or less (sentence case) | 20 characters or less (sentence case) |
| Headline | 50 characters or less (sentence case) | 50 characters or less (sentence case) |
| Subtext | 120 characters or less (sentence case) | 120 characters or less (sentence case) |
| Main Image | 600x240 (2x density)* <60k saved as JPG |
600x340 (2x density)* <60k saved as JPG |
| Video | N/A | <5MB, MP4. 600x340 (16:9); Video can be up to 60 seconds long. |
| Third-Party Serving | No | No |
| Third-Party Tracking | Yes | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Design
- Images/designs not created by ESPN may be submitted, but are subject to editorial approval and may require revisions.
- Designs should use photos or artwork to relate to content. Creative cannot have a transparent background.
- The logo image will be placed at the top of the module.
- Sponsor name must be 20 characters or less.
- Headline text must be 50 characters or less.
- Subtext must be 120 characters or less.
Animation/Ad Behavior
- Animation is not accepted.
- The Collaboration Ad will serve to the 8th slot of the page.
Capping
No capping restrictions.
Video
- For the video option, raw assets of larger file size and dimensions may be submitted. These assets will be re-encoded to spec.
- Raw assets may be MP4 or MOV format, but must be 16:9 aspect ratio
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
This ad unit must be created in-house by ESPN.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
The Collaboration Ad on S profile will be visible to users with a screen resolution less than or equal to 767px wide. However, this unit will only be served depending on the page layout and not all pages on Small profile will include this placement.
