Give and Go
ESPN (US)
Overview
The Give and Go ad is a premium ad unit which pairs a unique 9:16 video experience with an interactive carousel of videos. It is built in-house by ESPN and developed specifically for mobile web.
- When the ad is 20% in view, the muted 6 second video animation will begin.
- Clicking on the auto-play video will take users to the video carousel, where they can play up to five different videos. A minimum of three videos is recommended.
Technical Specifications
| Endcard | CTA/Logo | Auto Start Video | Carousel Videos | Carousel Background | Carousel Title | Banner | |
| Dimensions | 748x1152 (scaled to 374x576) |
500x220 | 374x576 (9:16 aspect) | 640x360 (16:9 aspect) | 374x576 | 25 characters max | 320x50 (standard) 640x100 (2x density)* |
| File Weight | <80k | <20k | <1MB | <10MB per video (max, 5 videos) |
<40k | N/A | <40k |
| File Type | JPG | Transparent PNG | MP4 | MP4 | JPG | N/A | JPG |
| Third-Party Serving | No | No | No | No | No | No | No |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Video
- Auto-play video must use a 9:16 aspect ratio. Creative submitted in alternate dimensions will need to be reformatted by the client/advertiser.
- Auto-play video is limited to 6 seconds in length. Each carousel video may be up to 120 seconds in length.
- Carousel videos must be 16:9 aspect ratio.
- Each carousel video must not exceed 10MB.
- The video clip and end card will feature an overlay logo/CTA graphic. Video should be free of text or logos that may affect viewability of the CTA portion of the creative.
- Carousel videos play inline on Android.
Animation/Ad Behavior
- The unit auto-plays when more than 20% of creative appears on screen.
- Auto-play video is limited to 6 seconds and will loop 3 times.
- Clicking on the auto-play video takes the user to the Carousel Video page.
- The Carousel Video may include links to Twitter or Facebook - please include hashtag text if Twitter links are provided.
- The endcard is a static panel which cannot animate.
Capping
No capping for this unit.
Third-Party Tag
Must be first-party served by ESPN. Third-party impression and click tracking is allowed.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
The Give and Go will be visible to users with a screen resolution less than or equal to 767px wide.
HTTPS Compatibility
- All creative, including third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Additional Info
- Advertisement and "Tap for more videos" text will be added to the top and bottom of the creative.
- See the Styleguide for more details on assets and design considerations.
