Outstream Video
ESPN FC (US)
Overview
Outstream Video is a video experience which display within content on ESPN FC. As the user scrolls down an ESPN FC story page they are presented with a muted video advertisement, and can enable audio upon click. ESPN's Outstream Video partner is Teads.
- Outstream video appears on story pages, between paragraphs in the content.
- Users can unmute the video on click.
- ESPN currently offers Tead's inRead Landscape format.
Technical Specifications
| Format | Teads inRead Landscape |
| File Weight | <10MB |
| File Type | MP4, VAST 2.0 and 3.0, VPAID JS |
| Video | 16:9 aspect ratio 24 fps 1280x720 dimensions |
| Third-Party Serving | Exclusively through Teads |
| Third-Party Tracking | Yes |
Video
- Dimensions will be scaled depending on the platform to which the ad is served. The original video submission should be sized at 1280x720.
- Video submissions will be re-encoded by Teads for optimal playback on all devices.
- Video will auto-play muted once at least 50% of the creative is in view.
- Audio must be enabled on click only.
Animation/Ad Behavior
- Video will auto-play muted once at least 50% of the creative is in view.
- Audio must be enabled on click only.
Capping
There are no capping restrictions for Outstream Video.
Third-Party Tag
Must be first-party served by Teads. Third-party impression and click tracking is allowed.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
Story pages only. This unit can run across desktop, tablet, and mobile web.
HTTPS Compatibility
- All creative, including third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
