Guidelines

  • HTML5 Guidelines

    HTML5 Guidelines

    View general guidelines for the creation and delivery of HTML5 assets for use on ESPN.com.

  • HTML5 optimization

    HTML5 File Optimization

    Get some of the basics and suggestions for reducing the file weight of HTML5 creative to meet ESPN's specifications.

  • Double Density

    Double Density Guidelines

    ESPN's guidelines for serving higher density versions of creatives to desktop and mobile devices.

  • VAST Guidelines

    VAST Guidelines

    ESPN's guidelines for serving third-party video via the IAB's VAST (Video Ad Serving Template) specifications.

  • Technical Guidelines

    Technical Guidelines

    This section contains technical rules and regulations for posting digital advertising units across ESPN products.

  • Advertising Content Regulations

    Advertising Content Regulations

    Rules and regulations for advertising on ESPN digital properties, specific to the content of advertising units.

  • General Guidelines

    General Guidelines

    Guidelines that ESPN and the greater Disney Company require advertisers to abide by.

  • General Guidelines

    IAB Addendum

    ESPN addendum to IAB standard terms and conditions for internet advertising for media buys one year or less.

  • Verification and Tagging Policy

    Verification and Tagging Policy

    View ESPN's tagging policy for third party vendors and information related to verification services.

  • Verification and Tagging Policy

    Universal Ad Package

    The Universal Ad Package creates a simple way to submit creative to reach virtually any user device.