PORTLAND, Ore. -- Adidas just did it -- again.
Texas A&M has signed a contract with adidas, the company told
The Associated Press Monday. This is the second major university in
less than a week to end its relationship with Nike and move on with
"We believe college sport is very important," said Erich
Stamminger, president and chief executive officer of the Adidas
The terms of the contract were not immediately available.
"We're thrilled to be working with adidas," said Drew Martin,
assistant athletic director for branding and creative development
at Texas A&M.
Earlier this month, University of Michigan ended its
relationship with Nike and signed an eight-year contract with
adidas. The adidas deal was valued at $60 million in cash and
merchandise, plus a $6.5 million signing bonus -- the company's
largest university deal to date.
Adidas said its goal is to "enter all school agreements with
marquee programs that stand for performance, reflecting our mission
to be the leading sports brand in the world".
Nike informed Texas A&M months ago that it would not match the
adidas bid, according to the university's Web site. The Texas A&M
System Board of Regents considered contract offers from Nike,
adidas and Easton Sports, Inc.
The deal strengthens adidas' presence in the Big 12, with the
Aggies becoming the third school in the conference -- along with
Kansas and Nebraska -- to contract with the German company, which has
its U.S. headquarters in Portland.
Adidas also has marketing agreements with schools such as Notre
Dame, UCLA, Tennessee, Indiana and Wisconsin.