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Baylor, Gonzaga men's basketball players to receive NIL money from organizers for promoting rematch

SIOUX FALLS, S.D. -- Baylor and Gonzaga will meet in a men's basketball game in South Dakota on Dec. 2 and organizers will pay players on both teams who agree to help promote the game.

Complete Sports Management and Range Sports announced this week that it would put on the game at the Sanford Pentagon in Sioux Falls.

Baylor and Gonzaga will meet for the seventh time, and first since the Bears beat the Bulldogs in the 2021 national championship game.

The game is an opportunity for players to cash in on their celebrity under name, image and likeness (NIL) rules. Matt Haberman, a spokesman for the organizers, said players would be paid for participating in "tune-in to the game" promotions on the network that televises the game.

Haberman said he couldn't disclose the amount of payment each player would receive. Organizers were still seeking a television partner Thursday.

"We're working to find a media partner who believes in providing this generation of student-athletes more opportunities as well as align with iconic powerhouse basketball brands Baylor and Gonzaga," Range Sports president Will Funk said. "Engaging the players to help activate the game broadcast sponsors is the future of college athletics."