NEW YORK -- Derek Jeter cologne is on the way.
Avon Products Inc. has signed the New York Yankees shortstop to a deal in which it will create a men's fragrance called Driven --
"reflecting the unique personality of one of the most driven men
in America," according to a news release from the company.
The fragrance, the first in a line of men's grooming products
bearing Jeter's name, goes on sale in November.
"I have been very involved with creating this fragrance --
everything from the blend of scents to the design of the bottle and
logo," Jeter said in the news release. "I did have some help,
however. Because women buy a large percentage of the men's grooming
products sold in the U.S., I asked my mother Dot and sister Sharlee
to be part of the project.
"I wanted to make sure the final product was something men
would like to wear -- and that women would want them to wear."
The fragrance is a blend of chilled grapefruit, clean oak moss
and spice.