Zack Greinke trade sparks ticket sales

MILWAUKEE -- Zack Greinke already is paying off for the Milwaukee Brewers.

Team officials say they've added more than 1,500 new season-ticket holders since Sunday's trade with the Kansas City Royals, more than tripling the 400 new account holders the team had added in the first few months of the offseason.

Rick Schlesinger, the Brewers' executive vice president of business operations, says response from fans has exceeded "even our most optimistic expectations." He says the trade also has helped the team's sponsorship and retail sales.

Starting pitching has been a soft spot for the Brewers in back-to-back disappointing seasons, but the addition of Greinke, the 2009 Cy Young Award winner, could make the team a contender.