Time Warner Cable admitted defeat Thursday in its attempt to get the Los Angeles Dodgers' games televised in more Southern California households this season.
"We've offered short-term deals and long-term deals, we've lowered the price by 30 percent, we've asked for arbitration, we've offered ... the same thing they charge for their regional sports networks, we've told them we'd meet them any time, anywhere to negotiate and nothing has worked," said Time Warner Cable spokesman Andrew Fegyveresi, according to the Los Angeles Times.
"They've rejected every offer we've made."
SportsNet LA, which is owned by the Dodgers but operated, programmed and sold to distributors and advertisers by Time Warner Cable, broadcasts a majority of the Dodgers' home and road games. The channel currently is available only to subscribers of Time Warner Cable, Charter Communications and Bright House Networks, which is slightly less than 2 million households. It leaves customers of providers such as DirecTV, AT&T U-Verse and Verizon in the dark for Dodgers games. Nearly 70 percent of the market was unable to watch the Dodgers last season.
Time Warner Cable was hoping to widen distribution through other providers before the Dodgers' first game of the season, which is Monday. Adding urgency to get a deal done was the fact that 2016 will be the final season for venerable Hall of Fame broadcaster Vin Scully.
Time Warner Cable guaranteed the Dodgers more than $8 billion over 25 years in exchange for the rights for SportsNet LA when the channel was launched in 2014. However, the Los Angeles Times has reported that TWC has lost $100 million per year on the deal.
ESPN's Doug Padilla and Mark Saxon and The Associated Press contributed to this report.