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Tuesday, July 8
Updated: July 18, 8:57 PM ET
 
LeBron's road show should be big hit

By Bill Fay
Special to ESPN.com

ORLANDO, Fla. -- When LeBron James arrived at the T.D. Waterhouse Centre on Tuesday night for his pro debut, he was dragging an extra-large footlocker behind him.

"What's that?" a bystander asked as James wheeled the footlocker past 10 television cameras, 12 newspaper photographers and another 50 or so media members standing at the arena's entrance to greet him.

"His wallet," someone replied.

LeBron James
LeBron James will take 14, 7, 6 and a Cavaliers W every time.
James, who already has signed endorsement contracts worth more than $100 million, may not actually need a footlocker to drag his money around, but if the rest of his career goes anything like his first night in Orlando, the rest of the NBA just might.

The official attendance for James' debut in the Pepsi Summer League series run by the Orlando Magic was 15,123. James put on a solid and sometimes spectacular show for the crowd, who ooooohed and ahhhhhed at nearly everything he did.

But the sound that will resound around the NBA clearly was the cha-ching! of cash registers going off at LeBronapalooza.

"We cut the ticket sales off (Monday) because we didn't want to make it uncomfortable for everyone, but we could have oversold the place easily if we wanted to," Magic marketing director Chris D'Orso said.

"We had 35 LeBron jerseys for sale and we sold every one of them two hours before his game started," said Joe Casalese, the arena operations manager for the T.D. Waterhouse Centre. "We probably could have sold 350 jerseys if we had them. This kid is a phenomenal marketing tool."

And he's not bad on the court, either. James scored 14 points on 5-of-11 shooting and had seven rebounds and six assists in 23 minutes, while playing mostly point guard for the Cavaliers, who thumped the Magic 107-80.

"If I get 14 (points), seven (rebounds) and six (assists) every night and we win as easy as we did tonight, I'll be real happy," James said.

Cavs coach Paul Silas watched the action from the stands and liked everything he saw.

"I thought he would be more nervous to be quite honest with you," Silas said. "But he was very poised. He made some unbelievable moves, but he did not go off and try to take over things himself. That's very impressive for an 18-year-old kid."

The most impressive thing about James was that he filled nearly every box on the stat sheet in the first quarter. He had his first steal and dunk in the first minute of the game. He got knocked down cutting through the lane in the second minute, but came right back and ran a back-door cut for a layup on the next possession. A minute after that, he had his first assist, a no-look pass that DaSagana Diop converted into a layup.

"He is a great passer -- a great passer! -- and he has incredible patience in waiting for a play to develop," said Magic assistant coach Mark Hughes, who is running the summer league team while head coach Doc Rivers recovers from back surgery. "I'm really impressed with the control he showed the entire game."

It took James seven minutes before he had something for the highlight reels, but it was worth the short wait. He took a pass on the run in the lane, split a couple of Magic defenders and banked in a reverse layup just before stumbling out of bounds.

I don't know how I did that one, either. That's just athletic ability, God-given talent and I thank the Lord above every day for giving me those abilities.
LeBron James

It took a moment for the crowd to catch their breath after the play and most were asking their neighbors how in the world he did that.

"I don't know how I did that one, either," James answered. "That's just athletic ability, God-given talent and I thank the Lord above every day for giving me those abilities."

James' only struggle came in the third period when the Magic turned up the defensive pressure on him and he committed his only three turnovers of the game.

"Yeah, but we called a timeout and he settled down right away, did you notice that?" teammate Carlos Boozer said. "He handled himself like a real professional. Nobody had to give him any advice. He composed himself and handled it like a true professional."

Darius Miles, who had 15 points and five assists, was even more upbeat about the team's future with James.

"I can't wait for the regular season to get here," Miles said. "I'm going to be lifting weights so I can get my body ready for some TV time. I've been down at the bottom of the barrel in two places during my NBA career, so it's going to be great to have fan support and be winning again."

Bill Fay covers the NBA for Sunshine Network.








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AUDIO/VIDEO
Video
 Cavs vs. Magic
LeBron James leads the Cavs to victory in his NBA debut.
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 All Smiles
LeBron James and Darius Miles put the Cavs' win into perspective.
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 Cavalier
Armando Salguero recaps opening night of the LeBron James Show.
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