ESPN World Fame 100: Tim Duncan at No. 90

We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.

IT'S GOOD TO BE: Groomed to follow a future Hall of Famer in David Robinson, the former No. 1 would establish his own foundation in spending the past 19 years in San Antonio and become everything Robinson was and then some, with five NBA titles, three Finals MVPs, two regular-season MVPs, 15 All-Star selections and 18 playoff trips.