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Tuesday, January 15
 
Seattle effort 'light years ahead' of Oahu Bowl

Associated Press

SEATTLE -- The inaugural Seattle Bowl made money, met organizers' expectations and was well-received by the Stanford and Georgia Tech contingents, officials say.

"I think that from virtually every way you can gauge it, it was very successful," Pacific-10 Conference commissioner Tom Hansen said. "It takes time to build up a game. I think it has a chance to do exactly that."

Final figures from the event and from hotels and other visitor accommodations are still being tallied, but early returns are encouraging, bowl co-owner Terry Daw said.

"It was profitable," Daw said. "It turned out about like we expected for the first year."

Hotel reservations were less than expected -- the Sheraton and Westin hotels each reported about 1,000 rooms taken by bowl-goers after hoping for 1,200 rooms each.

Attendance also was lower than expected but about 3,000 tickets were sold the day of the game, showing local interest.

Eateries and watering holes near Safeco Field were hardly jammed when Georgia Tech beat Stanford 24-14 on Dec. 27, but both teams enjoyed being in downtown hotels within walking distance of the waterfront.

"We would come back tomorrow if we could," Georgia Tech athletic director Dave Braine said, "and that's what I told our commissioner (John Swofford of the Atlantic Coast Conference): We need to have that bowl."

The game, previously the Oahu Bowl, was moved to Seattle because of declining revenue in Honolulu.

"It's light years ahead of what they had a year ago in Hawaii," Pac-10 assistant commissioner Duane Lindberg said. "That's probably the best measuring stick from where they went in Hawaii to, in a short time, putting it on in Seattle."

The Seattle Bowl was certified in April, and organizers negotiated a sponsorship agreement with 989 Sports, a software division of Sony, only a week before the game.

Negotiations with 989 Sports for next year are in the works, bowl executive director Jim Haugh said.

Initially, organizers planned to move to the new Seahawks stadium nearing completion by Safeco Field, but Haugh said Safeco and Husky Stadium at the University of Washington remain options.

Also still to be determined are contracts with athletic conferences. The old agreement with the Pac-10 and ACC expired this year.