Ticket brokers who didn't follow through with the tickets they sold in the hours after Derek Jeter's retirement are being held accountable by resale ticket marketplace StubHub.
The site informed those who sold tickets, but then relisted them to try to get a higher price, that they now have the choice of honoring the original sale or they can keep the current listing, but Stubhub will find tickets at the current market price for the original buyer and charge the broker's credit card.
Those who already sold the ticket at a relisted price also will have to pay Stubhub a fee to provide tickets to the original buyer for the game they had purchased.
StubHub allows sellers to cancel sales, but not in the quantity that happened after Jeter announced his retirement on Feb 13. In the hour after Jeter's announcement, the cheapest ticket to the Yankees' final game of the 2014 season against the Red Sox at Fenway rose from $26 to more than $200, while the listing on all tickets rose by more than 250 percent.
"These sellers abused the policies in our user agreement and as a result, we have reached out to them," StubHub spokesman Cameron Papp said.