ATLANTA -- Ever the tinkerer, St. Louis Rams coach Mike Martz spent much of last week attempting to fine-tune an error-prone offense that leads the NFL in turnovers, and also reshuffling his coaching staff.

The Rams arrived here for Sunday's game against the resurgent Falcons with a new look on the offensive staff, and with two assistants holding new titles, as Martz tries to spread out some of the workload.

Former wide receivers coach Ken Zampese, 34, now carries the title of "passing game" coach. Offensive assistant Henry Ellard, the former Rams star pass catcher, is now the wide receivers coach. Ellard, 40, is in his first season as a coach.

The moves were made in the wake of St. Louis' 24-17 loss to Tampa Bay on Monday night, a game in which the Rams had five turnovers, and raised their NFL leading total to 32 in 10 games. At their current pace, the Rams would finish with 51 turnovers, second most for any team since 1990.

Martz emphasized, though, the staff shuffle had nothing to do with the turnover problem, but rather with distribution of responsibilities, including his own. Zampese, the son of longtime NFL offensive coordinator Ernie Zampese, will work more on game-planning with Martz, and do less on the field. Martz called Zampese "creative" and feels he might someday be an offensive coordinator in the league.

Ellard played 11 seasons (1983-93) with the Rams and four years with the Washington Redskins (1994-97) and is the eighth-leading receiver in NFL history, with 814 catches for 13,777 yards and 65 touchdowns.

"Who knows more about wide receivers than (Ellard)?" Martz said.

Len Pasquarelli is a senior writer for ESPN.com.