ESPN CONNECTS WITH FANS

By the breadth and depth of games we televise
– 65 sports
– 4 major professional sports leagues
– 100s of colleges, teams

Through quality and entertainment
– Approach: take sports seriously, don't take ourselves
  too seriously
– Through ESPN's award-winning talent (Berman, Vitale)
– High-end production, Emmy award winning

Keeps fans informed better than anyone else
– SportsCenter, In-depth Studio shows
– Through other mediums whenever, wherever
  (ESPN.com, ESPN The Magazine, ESPN Radio, etc.)

Through New technologies…
Fans are more likely to embrace new technologies which ESPN delivers through ESPN HD, ESPN Broadband, ESPN Today (Interactive Television), ESPN Motion, VOD, etc.

Cox Cable wants to rip ESPN from your basic cable lineup.

• Cox Cable tiers would cost you more
• Cox Cable sets the price for your cable bill
Prevent Cox Cable from taking away your ESPN ... and the sports programming you love.





"I commit to the millions of loyal ESPN fans out there, who pay good money for Cox Cable each month, that ESPN will continue to negotiate with Cox Cable with the goal of maintaining ESPN as part of the basic service, which after 25 years, they have come to deservedly expect."

  George Bodenheimer | Full Remarks
  President, ESPN and ABC Sports














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