SAN JOSE, Calif. -- Hall of Fame quarterback Joe Montana is
leading a drive against a different kind of opponent these days --
the owners of a pornographic Internet site that used his name.
The player who led the San Francisco 49ers to four Super Bowl
championships is suing the site's owners for millions of dollars in
damages, citing a California law that prohibits the use of a famous
person's name and image for commercial purposes without the
celebrity's consent.
The web page has been taken down since the suit was filed
earlier this month in Santa Clara County Superior Court. But
Montana said in a statement that he hoped the case would lead
"other cyber pirates" to "stop using and profiting from other
people's identities."
"The fact that the web site had nothing to do with football,
fans or me is quite disturbing," Montana said.
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