"Not only in Pittsburgh," said Eddie White, Reebok's vice
president of team properties, told the Pittsburgh Post-Gazette.
"He's No. 1 in the world."
Roethlisberger joins five other quarterbacks in Reebok's top 10:
Michael Vick, Atlanta Falcons (2nd); Donovan McNabb,
Philadelphia Eagles (4th); Tom Brady, New England Patriots (7th); Brett Favre,
Green Bay Packers (8th); and Peyton Manning, Indianapolis Colts
Reebok officials won't say how many jerseys Roethlisberger or
the others sell. But White said it's "unprecedented" for a
rookie to have the top-selling jersey.
Jerseys often sell well when a team changes its uniform design
or when a star player moves to another team. Philadelphia Eagles
wide receiver Terrell Owens (3rd) came from the
San Francisco 49ers; defensive lineman Warren Sapp (5th) moved from Tampa Bay to
the Oakland Raiders; and Clinton Portis (9th) moved from Denver to
the Washington Redskins.