Bills to play annual regular-season game in Toronto starting next season

BUFFALO, N.Y. -- The NFL map will include Canada now that
the Buffalo Bills will play an annual regular-season game in
Toronto starting this year.

Citing the "tremendous amount of interest" the Bills generate
across neighboring southern Ontario, NFL commissioner Roger Goodell
announced Friday that the team will play a regular-season game in
Toronto in each of the next five seasons.

The plan also includes three Bills preseason games -- one every
other year starting this season -- in Toronto during that stretch.

The NFL has played games outside the United States, most
recently when Miami faced the New York Giants in London in October.
But the Bills will be the league's first team to do it annually.

In his pre-Super Bowl address to reporters, Goodell said the
Bills' plan, first presented to league owners in October, "was
done thoughtfully to help regionalize the team even more broadly.

Goodell sidestepped questions regarding the NFL's interest in
basing a team in Toronto.

"That's not our focus right now," Goodell said in Phoenix.

But he didn't rule out the possibility of playing more games in

"We'll never take out the idea it could lead to more, but
that's not our plan," Goodell said. "This is a deal for five
years. We're going to focus on the next five years."

The games will be played at the downtown Rogers Centre, a domed
stadium with a retractable roof that's home to baseball's Toronto
Blue Jays and the CFL Argonauts.

The Bills' bid is their most ambitious attempt to secure the
small-market franchise's long-term future in Buffalo by tapping
into Toronto's vast corporate base. Toronto is Canada's financial
capital and largest city, with a population of about 4.6 million
and located a 90-minute drive from Buffalo.

Bills owner Ralph Wilson said the team's proposal received
unanimous approval from NFL owners. He also credited the
cooperation of Blue Jays owner Ted Rogers and Larry Tanenbaum,
chairman of Maple Leaf Sports and Entertainment, which owns the
Toronto Maple Leafs and Toronto Raptors.

"The population growth in Toronto, the passion the Canadian
fans have shown for the Buffalo Bills and the vision of Ted Rogers
and Larry Tanenbaum have made this possible," Wilson said.

Rogers, who also owns the Rogers Centre and is president and CEO
of Rogers Communications, has previously teamed with Tanenbaum to
lead a group seeking to bring NFL football to Canada.

The date of the game and the Bills' opponent is expected to be
announced once the NFL schedule is released in April. The game is
expected to be played in December to avoid conflict with the CFL
season, which concludes with the Grey Cup championship in late

A press conference has been tentatively scheduled for next week
in Toronto.

Toronto's FAN 590 radio station has reported that Argonauts and
Hamilton Tiger-Cats season-ticket holders will have the first
opportunity to buy tickets, followed by Bills season-ticket
holders. The station also reported that the average ticket price
for games will be $250, and buyers would have to buy tickets for
all eight games to be played in Toronto through 2012.

That's a significant increase over ticket prices at Ralph Wilson
Stadium, which average about $46 each.

"This is like a dream come true," said Phil Lind, vice
chairman of Rogers Communications. "Canadians love NFL football,
and this series will let Canadians see the games live in Toronto."

The Bills, who count Toronto as part of their territory, attract
an average of 15,000 Canadian fans to their home games, but have
had little success establishing marketing deals and selling luxury
suites to companies north of the border.

The Bills have maintained this is an extension of their bid to
regionalize their base.

But fears have been raised that these games mark the first step
toward permanent relocation, especially once Wilson dies.

The 89-year-old Wilson doesn't intend to sell or relocate the
Bills while he's alive, but does plan to have the team sold to the
highest bidder after his death.

In November, Rogers questioned Buffalo's long-term ability to
support an NFL franchise, while backing the Bills' bid to play
limited games in Toronto.