Cam Newton lands Under Armour deal

Cam Newton, who's expected to be one of the first quarterbacks taken in April's NFL draft, signed what CNBC.com reports is the most lucrative endorsement pact ever awarded an incoming NFL player.

Under Armour, the athletic apparel and footwear company, gave the Heisman Trophy winner a contract that seeks to capitalize on the momentum of his leading Auburn to a national championship as well as his potential as a professional endorser.

Although the sides did not disclose the exact financial terms, CNBC.com's sources said the contract would surpass the $1 million-per-year deal adidas gave Reggie Bush in 2006. As part of the deal, Under Armour will highlight Newton as it seeks to push a line of Newton-themed Auburn sneakers, jerseys and training gear.

Newton, from College Park, Ga., would become the second high-profile quarterback to join Under Armour's party in recent months, following 2010 NFL Most Valuable Player Tom Brady.

Newton, in his lone season at Auburn, led the Tigers to a 14-0 record and their first national title since 1957, and drew nearly as much attention for a pay-for-play scandal as for his dynamic performances.

On the field, he rushed for 1,473 yards and 20 touchdowns while passing for 2,854 yards and 30 TDs. He also set Auburn season records for both rushing and passing TDs and total offense, and an SEC mark for yards on the ground by a quarterback.

Information from The Associated Press was used in this report.