Sports catering giant Centerplate fined and censured Des Hague on Wednesday after an internal review of surveillance video showing its chief executive kicking his friend's puppy and yanking it by its leash.
The company had previously said the incident, which occurred in the elevator of a Vancouver apartment building, was a personal matter. On Wednesday, Centerplate said in a statement that Hague will donate $100,000 to the Sade Foundation "in honor of the dog he mistreated" and serve 1,000 hours of community service to an undetermined animal protection agency. Hague still faces potential criminal charges in Vancouver, the company said.
"Centerplate does not condone the mistreatment of animals by any of its employees," the company said in a previous statement. "Mr. Hague has agreed to attend counseling to address his anger management issues and has publicly expressed he is deeply ashamed and remorseful for his behavior. He has apologized to everyone directly involved as well as to the company's clients and employees, and has pledged a significant, personal, multiyear financial commitment to help support the protection and safety of animals."
It remains to be seen whether the company, who has business with nine NFL teams, including the Denver Broncos, Indianapolis Colts and San Francisco 49ers, will see any repercussions from its CEO's actions.
"The San Francisco 49ers organization condemns the abuse of animals and was disturbed to learn of the recent news regarding Des Hague," the 49ers said in a statement provided to ESPN.com. "We believe his actions are not reflective of the efforts and service provided by the hundreds of Centerplate employees working to present our fans with a tremendous experience at Levi's Stadium."
Petitions from fans in Vancouver, where the company runs the concessions for BC Place, have started circulating, imploring the venue to cancel its contract with the provider.
Centerplate has more than 30,000 employees and says it serves more than 115 million people a year at the more than 300 venues for which it caters.