Green Bay is all about Brett Favre again -- at least for this weekend, when his number will be retired and he will be inducted into the team's Hall of Fame.
The Packers Pro Shop, which at 21,500 square feet is the largest team-gear store in the NFL, has the most No. 4 merchandise it has had since the team traded Favre to the New York Jets seven years ago.
Most of the products have images of Favre, his number and the years he played for the team (1992-2007), including a special foam finger the Pro Shop ordered that has four fingers on it. Other items, including a Favre beer koozie, have Saturday's enshrinement date on them.
"During our first full day of having the Favre items on the floor on Thursday, everyone had to walk out with something with him on it," said Peggy Prebelski, the team's director of retail operations. "The way people are buying, it feels like we're already in season."
Favre was the best-selling NFL player at retail for years during his days playing at Lambeau Field, but when he left, sales tailed off in Green Bay. The team always made sure to have Favre jerseys in stock over the years, even though fans rushed to get No. 12 (Aaron Rodgers) over No. 4.
Favre jerseys sold this weekend will have the Reebok logo on them even though the brand hasn't been the NFL's official uniform supplier for three years. Prebelski said the team made a large order of Reebok Favre jerseys, confident he'd retire as a Packers player.
Favre made 253 consecutive starts with the team, while passing for 61,655 yards and 442 touchdowns in the green and gold.
Despite his accomplishments and years with the team (tied with Bart Starr for the most with 16), Favre and the Packers grew apart in the years after he left because of the way he felt he was ushered out of town.
Favre will be the sixth Packers player to have a number retired by the team, joining Tony Canadeo (3), Don Hutson (14), Starr (15), Ray Nitschke (66) and Reggie White (92).
About 1,600 people are expected inside the banquet on Saturday to witness the ceremony in person, while other fans have paid $4 a ticket, with the money going to Favre's charity, to sit inside the stadium and watch on the video boards.
Another jersey number retirement ceremony for Favre will take place on Thanksgiving night, when the Packers play the Chicago Bears.