Carlson, which owns the Radisson brand, will part ways with the Minnesota Vikings after suspending its sponsorship with the team in September following running back Adrian Peterson's child-abuse charges, the hotel chain told ESPN.com on Tuesday.
"Our suspended sponsorship has now expired and was not renewed," company spokesman Ben Gardeen told ESPN.com.
Sources say the Radisson deal was a one-year deal to put its logo on the Vikings news conference backdrop. Neither marketers of the Radisson brand nor the Vikings initiated an attempt to do another deal.
Before Tuesday's announcement, there had been no business casualties from the NFL's rough off-the-field run over the last year. The league did not lose a national sponsor despite a year of criticism for its actions in dealing with the cases of Ray Rice, Peterson and others.
On Sept. 15, hours after the Radisson logo was on the banner behind Vikings general manager Rick Spielman as he explained the team's support of Peterson, the company announced it was suspending its sponsorship. Peterson was charged with child abuse for hitting his son with a stick.
"Radisson takes this matter very seriously, particularly in light of our long-standing commitment to protection of children," the company said in a prepared statement at the time. "We are closely following the situation, and effective immediately, Radisson is suspending its limited sponsorship of the Minnesota Vikings while we evaluate the circumstances."
Days later, when the Vikings went back on their word and said they made a mistake to support Peterson as they did, Radisson didn't flinch. In the meantime, the Vikings soon replaced Radisson with the Pepsi logo.
Radisson continued to stay away from the Vikings when Peterson, in November, accepted a plea deal that reduced his felony child-abuse charges to reckless assault.
Without Peterson, who was originally put on the commissioner's exempt list and later suspended without pay for the rest of the season, the team went 7-9.
On Tuesday, on the day the Vikings redid the final three years of Peterson's contract to give him a reported $20 million in guarantees, the hotel chain confirmed it had walked away without ever having reinstated its deal with the team.
Vikings spokesperson Jeff Anderson said that Radisson parent Carlson "has been a hospitality partner with the Vikings for more than 20 years" and "is currently a suite partner within our temporary stadium and has agreed to be a suite partner within U.S. Bank Stadium in 2016."