Sun King Brewery is based in Indianapolis and its beers are sold at Colts games in Lucas Oil Stadium, so you can imagine most of their employees aren't exactly impartial when it comes to the Deflategate saga.
That much became abundantly clear when an insult directed at Tom Brady ended up on the bottom of 20,000 Sun King cans. See for yourself:
According to the Indianapolis Star, it's tradition at Sun King to change the phrases on the bottom of their cans, and the culprit behind this particular jab is a guy named Biscuit, who works on the brewery's canning line. And as the born-on date references, Biscuit did the deed shortly after the NFL handed down Brady's four-game suspension, and the same day the QB hired lawyer Jeffrey Kessler to fight the ban.
Clay Robinson, Sun King's co-owner, told the paper, "We are an Indianapolis-based brewery, we wanted to grow to become Indianapolis' beer."
And let's face it, throwing a few barbs Brady's way isn't the worst way to get there.