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Title track: T95
Fan relations: 56
Stadium experience: 19
Bang for the buck: 115
Change from last year: -20
The Jaguars might not have much success on the field, but at least fans at EverBank Field aren't shelling out top dollar to watch bad football. The Jags rank No. 4 in affordability, best in the NFL. At $57.65 on average for a ticket, there's only one team in the NFL cheaper (and it's the Browns, who aren't exactly tearing it up, either).
In addition to the cheap tickets, the Jags' concessions, parking and merchandise all are below the NFL average. Another bright spot is EverBank's stadium experience (19th), and there are four big reasons for that: two giant video boards at each end of the stadium and two pools located in the north end zone. The Jaguars' decision to broadcast NFL Red Zone on some of the smaller video boards to help people keep up with their fantasy football teams also earns points from fans.
Unfortunately, the on-field product doesn't match those great prices, which is why the Jags rank just 115th in bang for the buck. Apparently, 57 bucks is still too much to pay when the team hasn't had a winning record since 2007 and hasn't won more than five games in any season since 2010. That's also why the Jaguars' ranking in title track (T95th, down 35 places after last year's 3-13 season), which represents championships won or expected within the lifetime of current fans, is so low. Only two teams in NFL scored worse in that category.
Five categories declined sharply -- by double digits -- since last year, and four of them are directly related to what happens on the field. Two 28-point drops, in coaching and players, show that fans are frustrated by a lack of improvement under coach Gus Bradley. In his first two seasons, he went 7-25 for a .219 winning percentage, the lowest of any active coach. But owner Shad Khan has faith in Bradley, especially now that QB Blake Bortles (who threw 17 interceptions last year as a rookie, contributing to that decline) has a year under his belt and the roster rebuild continues. Kahn has consistently done a good job of adding to the game-day experience and keeping it affordable, so if on-field victories eventually catch up to the off-the-field improvements, the Jags will move up in our standings -- as well as the NFL's.