49ers to reassign president Paraag Marathe

Dominik: Marathe demotion strange move by 49ers (1:50)

ESPN NFL Insider Mark Dominik discusses the 49ers' decision to demote team president Paraag Marathe. (1:50)

SANTA CLARA, Calif. -- San Francisco 49ers team president Paraag Marathe is being reassigned, according to an ESPN source and media reports.

Marathe's reassignment was his choice and he will now be an equity partner in York family ventures, according to ESPN's Adam Schefter. Marathe still will be involved with team but he is choosing a more lucrative career path.

CSNBayArea.com and the Bay Area News Group earlier reported Marathe's new role.

Marathe, who has been CEO Jed York's right-hand man and instrumental in shaping the front office's thinking on player contracts and football philosophy via analytics, will maintain the title of president through the Super Bowl, according to the media reports, and is "going to be part of the team and businesses that my family runs for a long time," York texted to the Bay Area News Group

It is assumed that 49ers chief operating officer Al Guido will assume some of Marathe's responsibilities, although Marathe is expected to remain the team's main player-contract negotiator and salary-cap manager.

Marathe, 38, was named team president in January 2014.

Since then, the 49ers have been in a downward spiral, beginning with a loss to the Seattle Seahawks in that month's NFC title game. The Niners are 11-17 since then, including that defeat, and just 3-8 this season, and over the last two years they have parted ways with Jim Harbaugh, lost several star players to retirement or free agency and benched quarterback Colin Kaepernick.