EARTH CITY, Mo. -- One day after St. Louis Rams coach Jeff Fisher said he was "almost out of answers" when it comes to fixing his team's offensive woes, he relieved offensive coordinator Frank Cignetti of his duties.
The Rams announced Cignetti's firing Monday afternoon and said tight ends coach Rob Boras, who also had the title of assistant head coach/offense, will take over as offensive coordinator.
"Every day, win or lose, we make decisions in the best interest of the future of this football team and this organization, and today I made a very difficult decision but one that we're going to stand behind, and that's relieving Frank Cignetti of his offensive coordinator duties," Fisher said. "I became a very good friend of Frank's over the years, and I'm very fond of Frank. He's a great man.
"It was, in my estimation, time to move in a different direction. Our focus is on the future of this offense, the future of this football team, and I felt like this was the best thing we could do."
The coordinator change came less than 24 hours after the Rams' offense posted season lows in yards (212), first downs (nine) and points (three) in a 27-3 blowout loss to the Arizona Cardinals. The loss was the Rams' fifth in a row and dropped their record to 4-8 on the season. This season, the Rams rank 31st in yards per game (296.3), 32nd in passing yards per game (178) and first downs (175), and tied for 30th in offensive touchdowns (18).
Fisher said Boras took over around noon Monday and he informed his surprised players of the change about two hours later. Fisher said he could not recall making a midseason coaching or coordinator change in his two decades as a head coach.
"All the blame is not to fall on [Cignetti's] shoulders, but that's the way this business works," Fisher said. "The players contributed, the coaches contributed, everybody contributed, but we have to move in a different direction. The lack of production is obvious. We have been talking about it for weeks. We need more production. Our rankings are there for you, you see where they are."
Fisher pointed to Boras' knowledge of the running game -- something Boras worked on in his role this year -- as one reason for the change. Rookie Todd Gurley has stalled after a record-setting start.
"There's some different thoughts -- stimulate the staff, a little more creativity -- but it's the run game," Fisher said. "We're lacking the run game efficiency right now, and it all starts there. Rob, wherever he's been, he's been very successful with respect to the run, so that's where it's going to start."
With Boras taking over the entire offense, the Rams promoted offensive assistant Kenan Smith to tight ends coach.
Cignetti handled the coordinator duties for just 12 games after he was promoted to the position in the offseason. Former coordinator Brian Schottenheimer left for the same position at the University of Georgia in January.
The Rams then discussed the opening with multiple candidates before choosing Cignetti over Boras for the job. Boras added the assistant head coach/offense title when the Rams promoted Cignetti.
Cignetti came to the Rams with Fisher in 2012 and spent three seasons as quarterbacks coach before his move to coordinator.