Redskins to give out 'You Like That?!' towels at playoff game

Redskins to give away rally towels (3:03)

ESPN Redskins reporter discusses the popularity of quarterback Kirk Cousins and the "You Like That?!" phrase which will be included on rally towels for this weekend's matchup with the Packers. (3:03)

"You Like That?!" is officially a rallying cry.

The Washington Redskins will give out towels with the phrase on them to fans at Sunday's playoff game against the Green Bay Packers in Landover, Maryland.

Washington quarterback Kirk Cousins made the phrase famous. Heading into Week 7, the Redskins had lost two straight, were 2-4 overall and many were questioning whether Cousins was the right man for the job. Things only got worse as Washington fell behind 24-0 to the Buccaneers in the second quarter. But Cousins rallied Washington to its biggest comeback in franchise history.

Walking toward the locker room after the game he shouted "You like that?!" to a reporter a few times, and the rest is history. He has used the phrase again, and even teams in other sports have picked up on it.

Cousins also has backed up his words on the field. He's one of the top-ranked quarterbacks in the second half of the season, and Washington has won four straight to finish 9-7 heading into the playoffs.

Now, a whole stadium will rally around "You Like That?!" as the Redskins try to win their first postseason game since 2005.

The towels carry the logo for the International Justice Mission, a Washington charitable organization that Cousins supports.