ESPN World Fame 100: Carson Palmer at No. 99

We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.

IT'S GOOD TO BE: On your second NFL life. A former No. 1 overall pick, Palmer got sick of the losing in Cincinnati, got himself traded to the Raiders and ultimately ended up in Arizona, where he and coach Bruce Arians are teaming up on an offense that's perfect for him. Palmer is enjoying the best seasons of his career in his middle and late 30s. As the captain of the Cardinals' renaissance, he's living up to his No. 1 overall pick status, even if it took a little while.