<
>

Uni Watch contest: Redesign the Chargers for move to Los Angeles

play
Can Chargers move improve business for Rams? (1:50)

Will Cain reasons that having two NFL teams in Los Angeles may motivate fans to choose a franchise to dedicate themselves to, which is good for business. (1:50)

With the Chargers on their way to Los Angeles -- the city where the team got its start in 1960 -- many fans are asking, "Will they have new logos and uniforms? Maybe a new team name?"

A lot of that speculation has been fueled by a logo that the team tweeted Thursday:

But don't expect that to become the team's new primary logo or for it to be the centerpiece of a rebranding. ESPN has been told that it's just a marketing logo to commemorate the team's relocation.

As everyone learned when the Rams moved to Los Angeles last year, NFL teams can't execute uniform facelifts overnight. A lot of that has to do with the retail supply chain of jerseys, caps and other licensed merchandise -- it takes time to get all the old product out of the pipeline and replace it with new product. The Chargers are faced with those same logistical realities, so their look will remain unchanged this fall.

Still, the Chargers' new logo suggests that the wheels might already be turning for a makeover in 2018 or '19. Fortunately, the rest of us don't have to wait that long, so it's time for our latest Uni Watch challenge: Redesign -- and, if you like, rename -- the Chargers!

This is a trickier assignment than many of our past design challenges because most fans tend to like the Chargers' current look, so the bar for a successful redesign is set pretty high. With that caveat in mind, here are the ground rules:

  • Your entry must include a primary logo, full home and road uniforms (helmet, jersey, pants, socks) and a jersey patch commemorating the team's return to Los Angeles. If you like, you can also include secondary logos, a throwback or alternate uniform and a Color Rush uniform, but those aren't required.

  • You can include the "LA" logo if you'd like, but you don't have to.

  • You can keep the team's name as the Chargers, or you can give the team a completely new identity. Up to you.

  • Your designs can be created in any digital or analog medium (Illustrator, Photoshop, crayon, whatever) and can be submitted in any standard digital format (JPG, PDF, TIFF, etc.). You can also create a video presentation and upload it to YouTube if you'd like.

  • The files you submit should be named after yourself (PaulLukas.jpg, for example). If you're submitting multiple files, please either number them (PaulLukas1.jpg, PaulLukas2.jpg, etc.) or use some other designation (PaulLukas-homeuni.jpg, PaulLukas-logo.jpg, etc.). Files that don't follow this format will not be considered.

  • In keeping with long-standing Uni Watch chromatic policy, entries including even a hint of the color purple will not be accepted.

  • If you'd like a bit of inspiration from what most people consider to be the golden age of Chargers uniform history, look here.

  • Email your entry to Uni Watch HQ. If you have more than one concept, feel free to enter as many times as you like.

  • Deadline: Thursday, Jan. 19, 7 p.m. ET.

The best entries will be showcased in an upcoming Uni Watch column. Get crackin'!