Saquon Barkley's jersey top seller among first-round picks

Giants' offense turns on a dime with one pick (1:11)

Todd McShay says the Giants' selection of Saquon Barkley shows that they want to return to the physical, Big Blue style of offense. (1:11)

Saquon Barkley, the Penn State running back selected second overall by the New York Giants on Thursday, generated more jersey sales on NFL draft night than any other first-round pick.

That's according to Fanatics, which runs the official NFL online shop and is the world's largest online seller of licensed sports merchandise.

The private company won't divulge specific numbers, but a Fanatics official told ESPN that Barkley sold more jerseys on draft night than any other player in its history.

All drafts aren't exactly equal, as marketing speed gets quicker each year. On Thursday night, for example, Fanatics started selling jerseys within minutes of a player being drafted.

The previous best-seller for Fanatics on draft night was Johnny Manziel in 2014. Because Manziel was drafted 20 picks behind Barkley, the Giants' newest pick had a jump start of a couple of hours.

It won't be known until Sunday morning if Barkley's jersey lead will hold up, but within minutes of his selection, new teammate Odell Beckham Jr. was predicting even bigger things.

After Barkley, the next best-selling jersey was first overall pick Baker Mayfield, who went to the Cleveland Browns, followed by the No. 3 pick Sam Darnold, who went to the New York Jets.

Jerseys ordered Thursday night will not be processed until the player picks a number. Fanatics says it will then take two to four weeks to get to the customer.

No player on the Giants currently wears No. 26, the number Barkley wore with the Nittany Lions.

Due in part to faster pushing to both online and social, Fanatics said jersey sales for this year's first round were three times bigger than last year. The company said its total NFL merchandise business is up 40 percent year over year.