Time to step up the footwear fashion in the NFL. The league's "My Cause, My Cleats" initiative returns this week.
"As the people running the foundation want to make Jimmy V proud, I want the same on behalf of my dad who also suffered from cancer," Heyward said in a statement. "It is a true honor to wear these cleats in honor of the V Foundation and my dad."
On one of Heyward's cleats is a tribute to his father, Craig Heyward, who died in 2006, and on the other is one to Jim Valvano, who died in 1993 and whose battle with cancer inspired the V Foundation. The foundation was co-founded by ESPN.
Here's a look at some of the other specialized cleats the players will wear and the causes for which they're campaigning.
My @nfl cleats honor @TheMJFoundation "Feeding the 504" initiative. In 2020, thousands of our @saints families in the 504 area code need our help. Every $1 donated helps provide four meals to someone in need. #MyCauseMyCleats pic.twitter.com/dsEM4LBHQP— Malcolm Jenkins (@MalcolmJenkins) December 6, 2020
"Dyslexia had a positive effect on my life. It gave me the push to go above and beyond all my life, As a #1 overall recruit, 1st round NFL draft pick, Business owner and soon college graduate. I am Dyslexic, if you're #Dyslexic, sky's the limit for us equally."#MyCauseMyCleats pic.twitter.com/evvZHskHCt— Rashan Gary ® (@RashanAGary) December 1, 2020
Proud to support Team One Four Fund for Osteosarcoma cancer research. It's an honor to represent an elite man, friend, and teammate who has beaten this cancer 5 times. He truly is a beacon of light and hope for every person battling cancer #wtd #MyCauseMyCleats #NFL pic.twitter.com/885GpNglwD— Blake Cashman ♛ (@blockayyy) December 2, 2020