Tampa Bay Buccaneers QB Tom Brady signs NIL deals with college athletes for new apparel line

Tom Brady is doling out name, image and likeness deals for college athletes with his new apparel line, Brady.

The Tampa Bay Buccaneers quarterback announced on social media that he's partnering with Michigan quarterback Cade McNamara; Jackson State quarterback Shedeur Sanders, son of Tigers head coach Deion Sanders; Georgia wide receiver George Pickens and Coastal Carolina quarterback Grayson McCall, among nine total athletes who signed.

"It's really cool for me and the position I'm in," Brady said. "I look back when I was that age, to have had the opportunity that some of these kids are getting is really cool."

Brady's new clothing line is launching Jan. 12, 2022, and the first release will focus on training wear and casual clothing.

"My apparel line has been in the works for like three-and-a-half years, so it's kind of cool that it happened at this time," Brady said.

College athletes have been able to profit off of their name, image and likeness since the end of June, and they are able to endorse products, companies and services such as Brady's apparel.