Super Bowl commercials: The best of this year's million-dollar spots

Watching Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams also means we get to watch all the star-studded, sometimes funny, sometimes odd commercials for everything from beer to cars to travel sites.

For a 30-second ad during the Super Bowl, some advertisers have paid as much as $7 million, according to NBC, which broadcasts this year's game. The average cost is $6.5 million, up from a $5.6 million average for 2019 and 2020.

Some commercials won't just feature household names, but also athletes who could be the next generation of stars. Here's a look at some of the commercials.

Father vs. son

Shedeur Sanders, a son of Deion Sanders and quarterback at Jackson State, stars alongside his dad to see who gets stronger by eating Oikos Greek yogurt. Shedeur Sanders recently became the second college athlete to sign a name, image and likeness deal with Gatorade.

Bowling night with the stars

With a nod to "The Big Lebowski," Steve Buscemi hands out bowling shoes to bowlers Peyton Manning, Jimmy Butler, Alex Morgan and Nneka Ogwumike while Brooks Koepka plays pool.

No spoilers for the ending, but Manning and Butler kill it.

Plus, some bonus Mannings.

Read more: Ranking the best 53 players in the Super Bowl

Jerod Mayo wrecks people to tackle food waste

The "Ted Lasso" section

The strong men

Arnold Schwarzenegger has played Hercules; now he's playing Zeus, the chief of the Greek gods and god of the sky, including lightning. Lightning ... electricity ... electric car. Get it?

For Nissan, actor and former MMA fighter and pro wrestler Dave Bautista stars with Eugene Levy, Danai Gurira, Catherine O'Hara and Brie Larson.


Yes, but can it tell you the score of the game while you're getting a drink?

Here are others to check out: