During Broncos media day, the team posted a behind-the-scenes video of Wilson in his new team uniform repeating "Broncos country, let's ride" to the camera.
Wilson said the line four times in four different voice tones, which sent social media into a frenzy. The Broncos signal-caller made sure to bring his new phrase to training camp too.
"Every day I stay focused and get better. I'm so grateful to be here. Go Broncos, let's ride!" Wilson said during a news conference.
The sports world is jumping on the trend, as several athletes put their spin on Wilson's newest catchphrase.
Here is a list of notable players who have used the viral one-liner.
Wilson's wife, Ciara, and a few of his teammates did their best "let's ride" impressions during Broncos training camp.
The AFC West wide receiver could not help but join the trend at training camp practice but added a "Bolt fam" twist to it.
chargers country....... pic.twitter.com/U7FLWxfcyc— Los Angeles Chargers (@chargers) August 2, 2022
On Thursday, Allen explained the video was not a jab at Wilson.
"It's actually not a mock," Allen said, grinning. "I admired it. It's smooth, the savviness, it was dope. ... I'm a Russell Wilson fan," Allen said.
Lewis Hamilton, Formula One
After being announced as an ownership stakeholder for the Broncos, it was only right for Hamilton to get in on the fun. He expressed his enthusiasm to join the Broncos' ownership group in a Twitter post featuring his dog Roscoe wearing Broncos gear.
Excited to join an incredible group of owners and become a part of the @Broncos story!! Honoured to work with a world class team and serve as an example of the value of more diverse leadership across all sports. Roscoe already thinks he made— Lewis Hamilton (@LewisHamilton) August 2, 2022
the team 😂 #LetsRide 🐎🔥 pic.twitter.com/TSLQdPM8Hz
Rattler transferred to South Carolina in December after playing for Oklahoma in 2021. In his first video wearing the Gamecocks uniform, Rattler recreated Wilson's chant during media day. The Broncos quarterback gave his approval on Twitter.
Lia did it best— Maryland Football (@TerpsFootball) July 28, 2022
Let's ride pic.twitter.com/ni2KsQt4tV