Ovechkin finished sixth last season in overall jersey sales, with Auston Matthews of the Toronto Maple Leafs topping the list for the first time. Matthews currently has the fourth-best selling jersey in the NHL.
Two trends in NHL jersey sales continued this season. Vegas Golden Knights mania is still running wild, as goalie Marc-Andre Fleury moved from No. 4 in the team's inaugural season to No. 3 in 2018-19. Meanwhile, the NHL's outdoor games still fuel sales, including participants in this season's Winter Classic at Notre Dame: Chicago Blackhawks stars Patrick Kane (5th) and Jonathan Toews (6th) moved up from Nos. 8 and 9 last season, while Boston Bruins star Patrice Bergeron jumped from 11th in 2017-18 to seventh.
Another factor in jersey sales this season: the return of third jerseys for NHL teams. Brent Burns of the San Jose Sharks didn't finish in the top 15 last season. Thanks largely to the team's new all-black alternate jersey, for which Burns's is their top seller, the defenseman has the 10th highest-selling jersey this season.
One trend to watch for the rest of the season: Fanatics is selling a "GRITTY 00" Flyers jersey, as a result of the ubiquitous mascot's popularity.