NASCAR contracts with tracks include language stifling potential rivals

Financial and legal details of hosting NASCAR were revealed recently in an SEC filing by Dover International Speedway. Patrick Smith/Getty Images

NASCAR has added new language to its sanction agreements that prohibit anything resembling the Sprint Cup Series at tracks that have Sprint Cup races.

Because Dover International Speedway's entire business is virtually reliant on its two NASCAR weekends, Dover filed select financial information as well as its entire Sprint Cup sanction agreements with the Securities and Exchange Commission last week.

The money Dover will get from the NASCAR television package will increase from 3.37 percent to 4.25 percent annually over the next five years.

Dover will receive $30.7 million in television money for its two Sprint Cup weekends -- one a tripleheader weekend, another with Xfinity and Cup races -- and it will increase anywhere from $1.1 million to $1.4 million a year through 2020. That television money is 90 percent of the overall television money of the event -- 10 percent goes straight to NASCAR -- and then Dover puts 27.78 percent of the money it receives (25 percent of the overall television money) into its purse and sanction fees.

Dover's purse and sanction fees total for its two weekends will be $16.6 million this year ($8.07 million when taking out the television money) and they increase by $700,000 a year for the next three years and then increase $800,000 in 2020.

The sanction agreement also includes some new language -- interesting language from the standpoint that NASCAR has now banned any races of similar cars at the tracks where Sprint Cup competes.

"Promoter covenants not to promote, host, conduct or stage, nor allow any third party[s] to promote, host, conduct or stage, a stock car racing event at the Facility that attempts to duplicate, emulate, imitate, copy, simulate and/or mimic the NASCAR Sprint Cup Series; or uses the same or similar race vehicles, rules, competitors, trademarks, trade dress, and/or 'look and feel' of the NASCAR Sprint Cup Series; or would create confusion in the public; or would in any way dilute the stature, impact and value of the Event," the sanction agreement states.

Among other new items in the five-year sanction agreements:

* NASCAR will tell promoters by April 1 the dates of their races for the following year.

* There is a new section on "secondary ancillary rights" fees that will be distributed 60 percent to teams, 30 percent to promoters and 10 percent to NASCAR. These would be non-live broadcast rights for highlights and other digital content, including licensing to fantasy games for use of driver and team images.

* There is a new section called "event standards" that creates a promoter council and requires that the tracks and NASCAR will work together to create series-wide and event-specific criteria relative to fan experience, remote viewers experience, promotion of events and stature of events - and that NASCAR and the track would put together a plan to rectify any shortfalls or deficiencies.

* NASCAR will now require pace vehicles to be only those from manufacturers that participate in NASCAR competition, with any track deals with other manufacturers grandfathered in for 2016.