A spokesperson for GoDaddy.com said Saturday that the company's sale to the KKR investment firm will not change Go Daddy's status as a primary sponsor for Danica Patrick's racing career.
Bob Parsons, CEO and founder of GoDaddy.com, was traveling Saturday and unavailable for comment. But Elizabeth Driscoll, the vice president of public relations for GoDaddy.com, said the company will continue to back Patrick.
"I can tell you Bob's been very vocal about how well Danica has fit into Go Daddy's marketing efforts," Driscoll said. "And the new investors have specifically said they don't want to mess with Go Daddy's secret sauce -- at least two of the magic ingredients, our customer service and marketing.
"We are very much looking forward to the future -- on the Internet and on the race track."
GoDaddy.com, an Internet domain website, was sold Friday to KKR & Co. and two other firms for $2.25 billion.
Go Daddy sponsors Patrick's IndyCar Series car, along with the car she drivers in the NASCAR Nationwide Series.
Patrick is expected to move to NASCAR full-time in 2012, with Go Daddy as her primary sponsor, so the sale to KKR brought questions about whether Go Daddy would continue to support Patrick's racing endeavors.
Patrick is Go Daddy's signature television spokesperson, with advertisements that have included popular and provocative Super Bowl spots. Parsons has repeatedly said she is a big part of the company's success.
Terry Blount is a senior writer for ESPN.com.