Indianapolis 500
So what if the boys in Daytona get the jump with the running of the Daytona 500 on Feb. 18. It still isn't the greatest racing event in the world! That title belongs to the Indianapolis 500.
The "500" has been a Memorial Day tradition since 1911 when Ray Harroun, a mechanic, Indiana's Marmon Automobile Company, retro-fitted one of Marmon's Wasp models with what is believed to be the first rear view mirror and soldiered home first in what was then called the 500 sweepstakes.
There are an assortment of reasons why the Indy 500 overshadows the Daytona 500 and the number of annual renditions (84 for Indy, 42 for Daytona) is at the bottom of the list.
Let's look at attendance.
More than 150,000 will fill Daytona's 2.5 miles of grandstands on Feb. 18. It will be a sell out. But, on May 27, when Mary Hulman George intones "Lady and Gentlemen, start your engines," some 400,000 fans will be trackside as Indy celebrates their 25th consecutive sellout. Before NASCAR fans cry foul pointing out that Daytona has fewer seats, let me point out that any self respecting track operator will quickly tell you that you build seats only when the demand is there.
What about TV numbers?
Depending upon whether or not the East Coast gets hammered with a snow storm, The Daytona 500 may from time to time garner superior ratings to the Indy 500 but averaging the ratings 500 vs. Daytona for the past 10 years will show Indy to be a slight winner.
Here's where Indy wins hands down. The 2000 Indianapolis 500 became the greatest source of sponsorship exposure in the history of broadcast motorsports.
According to Joyce Julius and Associates, the 84th Indianapolis 500, which aired live on ABC Sports on May 28, 2000, generated a record $102.4 million in sponsor exposure. This is the first time in the history of televised motorsports coverage that a single event has surpassed the $100-million mark.
More international TV networks air the Indy 500. More journalists attend the Indy 500.
Daytona is a winner over Indy in one area. More Licensed merchandise is sold around the Daytona 500 than any sporting event including the recently completed Super Bowl.
But if you asked the average mainstream sports fan to name one racing event, the hands down winner would be the response. "The Indy 500." It's like calling cola Coke or paper tissues Kleenix. The Indy 500 has icon status.
Reams of articles have detailed the recent split of CART from the Indy track and the 500. Since the IRL became the host organization for the "500" some have said that the popularity for the event has waned. I have attended every Indy 500 since 1969 and you would be hard pressed to convince me.
Tradition plays a part in my choice of the Indy 500.According to an old General Motors slogan, America is baseball, hot dogs and Chevrolet. I say add Milk in Victory Lane, the deep throaty call of Tom Carnegie (who is racing's version of Vin Scully), and the yard of bricks that marks the Indianapolis Motor Speedway's start finish line.
For every Petty, Pearson, Jarrett, Waltrip, Labonte, Gordon and Allison that Daytona has, Indy has a Foyt, Stewart (two in fact -- Jackie and Tony), Bettenhausen, Unser, Luyendyk, Cheever, Andretti and Mears.
If your still not convinced, then, consider this question. Which track is listed on the National Register of Historic Landmarks?
Don't waste your phone a friend or poll the audience on this. The answer is the Indianapolis Motor Speedway home of the Indy 500 ... acknowledged (and trademarked) as "The Greatest Spectacle In Racing."
-- Jack Arute