Anything short of a championship is seen by some as a disappointment. And regardless of the performance of the previous season, each new year again brings the expectation of another title.
Ah, such is the life for four-time Cup champion Jeff Gordon.
To be clear, it's beyond a stretch to simply look at the numbers and conclude that the 2003 Winston Cup season was a disappointment for Gordon. After all, he did win three races and finish fourth in points -- not to mention finishing second to Ryan Newman in top-five finishes (17-15) and having more top-10s than all but three drivers.
Further, Gordon -- along with teammate Jimmie Johnson -- was as good as anyone down the stretch. After a miserable four-race stretch in August, which saw Gordon limp to finishes of 33rd, 30th, 28th and 32nd (with two of those finishes coming after starting from the pole), Gordon notched finishes of 10th and 19th at Richmond and New Hampshire, respectively, before going on an absolute tear. Fifth at Dover, fifth at Talladega, fifth at Kansas, fifth at Charlotte. Then came the back-to-back wins at Martinsville and Atlanta, which were followed by finishes of seventh, 22nd and fifth to complete the year.
Sure, every driver has a "what if" story, but Gordon's August slump destroyed his title hopes.
Still, Gordon's performance in 2003 was very strong. But with Ryan Newman winning more than a fifth of the races and Matt Kenseth cruising to the points championship, it's impossible to describe Gordon's season as dominant -- especially when compared to his own past performances, namely three consecutive double-digit win seasons from 1996-98.
Newman's brilliance (and fuel mileage) aside, drivers just aren't winning races in bunches like they used to. You've heard it before and you'll hear it again -- NASCAR is just more competitive than it used to be.
"I definitely think it is getting more and more competitive, and how you win races today has changed a lot compared to six or eight years ago," Gordon told NASCAR's official Web site. "If you look at how difficult it is to win, you have to give them credit for what they did this year."
Gordon's three wins in 2003 ranked him behind only Newman and Kurt Busch in total victories, so it's evident that Gordon still knows as well as anyone how to win a race. That combined with his consistency makes Gordon, as usual, one of the prime title favorites for next season -- though, according to Gordon, a little luck and some better pit strategy wouldn't hurt, either.
So how important is the drive for No. 5 for Gordon?
"To me, the day that I choose to stop driving has nothing to do with statistics or accomplishments," Gordon told NASCAR's Web site. "When the time comes that I am not enjoying it, or not as competitive, or not as healthy, I will stop.
"But right now I feel fine and I just want to win more championships and that No. 5 is definitely at the top of my list."
And once again, Gordon will be at the top of many preseason favorites lists for the first Nextel Cup championship.