Bayern Munich are relishing their recent Champions League clash with Juventus, and a club executive has called the second-leg thriller which saw Bayern overcome a two-goal deficit a "gift" to the club's brand globally.
Last week, Bayern Munich qualified for the Champions League quarterfinals with a dramatic 4-2 extra time win against Juventus at the Allianz Arena.
The German champions managed to storm back from an early two-goal deficit, and narrowly escaped defeat with an injury time equalizer by Thomas Muller, which took the tie to extra time, where Bayern ultimately earned passage through goals from Thiago Alcantara and Kingsley Coman.
Speaking to Bild on Wednesday, the club's executive board member of Internationalisation and Strategy, Jorg Wacker, hailed the exciting match's impact from a brand perspective.
"A dramatic match like that is a gift for everyone: The sport, the spectators, the fans and certainly also for us," Wacker said. "The match was broadcasted live into 200 countries and it helps to strengthen the FC Bayern Munich brand globally."
On Tuesday, the club announced their second tour of the United States this decade. The Germans are set to take on AC Milan, Inter Milan and Real Madrid in the International Champions Cup, and, despite the European Championships earlier in the summer, Wacker hopes Munich can bring all their players.
"The decision is exclusively down to the sporting department. And we'll moreover have to see which national teams reach the final at the European Championships in France," Wacker said. "But when I look back on our recent tours of the States and China [in 2015], I am confident that we will again bring the complete squad."
Bayern Munich have toured the United States in 2014, and also became the first European club to open a stateside office. Last summer, they toured China and announced their expansion plans for Asia.
They are now close to opening a Shanghai-based office, and would become the second Bundesliga club -- after Borussia Dortmund, who have a presence in Singapore -- to leave its traces on one of the fastest growing markets in football.
"We are currently hiring our team. I'd like to think that we can start soon," said Wacker, announcing the impending opening of a new Bayern office in Pudong, Shanghai.
"It's important that we have a long-term strategy based on sustainability. It's a marathon to establish a club on international markets."
"Our roots will always remain in Munich, Bavaria, and Germany. That's our home," Wacker added.
"It will always be the main focus for our activities. But nothing speaks against continuing the international development. As a big club you have to think globally, and act globally."