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Cristiano Ronaldo, Lionel Messi break the internet with chess photo on Instagram

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The definitive Lionel Messi or Cristiano Ronaldo debate (1:41)

Sporting stars have their say on the Lionel Messi or Cristiano Ronaldo debate in ESPN's "You Have to Answer." (1:41)

As two of the greatest soccer players ever, Lionel Messi and Cristiano Ronaldo are used to breaking records on and off the pitch. But the pair broke the internet on Saturday night, one day ahead of the 2022 World Cup in Qatar, as they posted an advert on Instagram playing chess on a Louis Vuitton briefcase.

Ronaldo's post quickly racked up over 30 million likes, while Messi's lagged slightly behind at 24.5 million inside 24 hours.

The Guinness world record for the most likes of a single post on Instagram comes, oddly, from a photo of an egg by the Instagram account "world_record_egg," posted by the Egg Gang, with 55,882,227 likes as of Nov. 20, 2022.

Posted on Jan. 4, 2019, The Egg Gang are "using their record-breaking egg as a platform to support people who suffer from stress and anxiety as a result of social media."

While Messi and Ronaldo's post is slightly less altruistic, we still have to wonder: Who won their game?