Brazil legend Pele's World Cup trophy sold for £395,000 at auction

A special replica of the Jules Rimet trophy has fetched £395,000 ($571,367) at an auction of Brazil legend Pele's personal memorabilia.

Pele was given the one-off trophy after Brazil's 1970 World Cup glory and it was purchased at an auction in London by Swiss watchmakers Hublot, reports AFP.

"We are very pleased with the result of the Cup," Darren Julien, chief executive of Julien's Auctions told AFP.

The three-day auction, which concludes on Thursday and features more than 2,000 items of personal memorabilia, has also seen two of Pele's three World Cup winner's medals sold.

The forward's medal from his first World Cup victory in 1958 was sold for £200,000 ($289,350), while the other from his 1962 World Cup glory fetched £140,000 ($202,538).

On Tuesday, the first day of the auction, the boots Pele wore the classic football film "Escape to Victory" sold for £8,025 ($11,610).

The 75-year-old said in March that some of the proceeds will be donated to the Puerto Principe children's hospital in Curitiba.

Pele is considered to be one of the greatest ever footballers, having scored 1,281 goals in 1,363 matches, featuring 91 times for Brazil while also representing Santos and the New York Cosmos at club level.