Former Switzerland international Kubilay Turkyilmaz has warned Xherdan Shaqiri that joining Juventus or Liverpool could prove disastrous for his career.
Shaqiri has expressed frustration at his lack of playing time at Bayern Munich and has apparently been given permission to leave the German champions, with Juventus reported to be leading the chase for his services.
Clubs from the Premier League, including Liverpool, have also cast an eye over the 23-year-old, while Atletico Madrid have been linked with a move.
Turkyilmaz, who scored 34 goals in 62 appearances for Switzerland and had experience playing for both Bologna and Brescia in Italy, believes a move to Juve would be a "disaster" for Shaqiri.
"Not only because Serie A is the weakest of all the big leagues, but above all because they play so tactically there," he wrote in Switzerland's Blick newspaper. "When I look at the clubs who are interested in Xherdan, there are clear preferences for me and Juventus would be a disaster.
"Shaq needs freedom to express himself. Furthermore, with such a transfer, the expectations would be for him to make the difference immediately. Patience is in short supply in Italy."
He also firmly advised the player against a move to Anfield.
"England would suit Shaq more," he wrote. "They are less obsessed with tactics there, but a move to Liverpool right now could not be more unsuitable. They are in a crisis and cannot really have any ambitions this year. Joining them from Bayern, who expect to win titles every season, would be a culture shock.
"Atletico would be a good destination, on the other hand. In the Primera Division -- the strongest league in the world -- they play a highly technical possession-based football. Atletico play fast counterattacking football and that would be perfect for Shaq."
Sticking with Bayern is also not out of the question and his current teammate Medhi Benatia would favour that option.
"I like him as a person and as a footballer," Benatia is quoted as saying in Turin-based Tuttosport. "He's a great player and I hope he stays with us. He's not found much room at Bayern, but he's young and has a great future ahead of him."