Major League Soccer and Adidas announced on Wednesday that the league and sportswear giant have agreed to a new six-year partnership that will run through the 2024 season.
Financial terms were not disclosed, though Ian Thomas of SportsBusiness Daily reported that the deal will be worth $700 million, up from the $25m a year the league reportedly earns from its existing contract with the German supplier, which expires after the 2018 season.
MLS & adidas to announce 6-year extension later today. Deal is valued at $700m, or ~$117m/yr, acc to sources. Significant increase for MLS.— Ian Thomas (@byIanThomas) August 2, 2017
Adidas will continue to outfit clubs and their affiliates with uniforms, footwear, training gear and sideline apparel, and will provide the league's match ball.
"Major League Soccer has built a legacy with Adidas that has been essential in the rise of our League," said MLS commissioner Don Garber. "Adidas has been a major collaborator with us since the inception of MLS, and we are proud that our partnership with this globally respected brand will continue to enhance the growth of the game in North America for many more years."
Adidas began its relationship with MLS at the league's inception in 1996, when it partnered with the Columbus Crew, Kansas City Wiz and D.C. united. It became a league-wide partner in 2004, before signing its current eight-year agreement in 2010.