Real Madrid equalled the world record of scoring in consecutive matches -- set at 73 by Brazilian club Santos in 1963 -- when Borja Mayoral hit the back of the net in Sunday's 3-1 triumph at Real Sociedad.
Real's run began at Real Sociedad's Anoeta stadium on April 30, 2016, with Gareth Bale providing the only goal of the game.
No defence has been able to shut out Real's attack in any competition since Manchester City did so in their 0-0 Champions League semifinal first leg at the Etihad Stadium on April 24, 2016.
Earlier this year, Zinedine Zidane's side set a new Spanish record, beating the Barcelona side that had scored in 44 straight games between 1942 and 1944. Real also overtook Bayern Munich's European record of 61 consecutive matches.
Los Blancos have now equalled the all-time best set by a Santos side led by Brazil legend Pele. Santos' run saw them win the Brazilian league in 1962 as well as the Libertadores Cup and the Intercontinental Cup. In that stretch, Santos won 52 games, lost seven and drew 14 while scoring 245 goals, 85 of which were scored by Pele.
Winners of La Liga and the Champions League last season, Real have scored 198 goals in 73 games, with 49 coming from the club's all-time top scorer Cristiano Ronaldo, 21 from Karim Benzema and 20 from Alvaro Morata, who joined Chelsea this summer.
"To have scored in 73 consecutive games it's something incredible and very difficult to achieve," Mayoral told Onda Cero radio. "This proves that Real have plenty of options in attack and that any player can score at any time."
Mayoral enjoyed his first start for Real on Sunday evening since he returned to his hometown club this summer after a season-long loan at Wolfsburg.
"I didn't expect to start and when I saw my name on the list I was surprised and very happy," the 20-year-old said.
Without suspended Ronaldo and injured Benzema for Sunday's game, Real got a big performance out of Mayoral to return to victory in La Liga after being held by Valencia (2-2) and Levante (1-1).
Mayoral opened his Real Madrid account and then provided the cross for Real Sociedad's Kevin Rodrigues to turn the ball into his own net after the hosts had pulled level.
"I'm never going to forget this day," Mayoral said. "It has been a great night. A lot of people have congratulated me. One of the most special congratulatory messages I have received was from Benzema. It gives me great pride as he is, and always has been, my point of reference."
Real resume La Liga at home to Real Betis on Wednesday.