Bundesliga CEO Christian Seifert backs European Super League idea

Bundesliga chief executive Christian Seifert has welcomed talks about the possibility of refreshing the Champions League, saying a European Super League could benefit German clubs.

Seifert said clubs and UEFA needed to discuss ways of enhancing the competition, with such proposals including the possibility of a Super League -- a long-mooted idea.

"If a Super League is really set up and it's done in a proper way, it can be something that helps the Bundesliga because of the brand recognition and brand awareness," he told The Associated Press.

Earlier this month, Bayern Munich CEO Karl-Heinz Rummenigge said he was not ruling out a potential European Super League.

Rummenigge, also the chairman of the European Club Association (ECA), said it was possible there could be a 20-team league featuring clubs from Spain, England, Germany, Italy and France.

Several top clubs have discussed the prospect of a league containing the continent's elite teams, with Real Madrid president Florentino Perez saying in 2009 that he wanted an alternative to the Champions League that "guarantees that the best always play the best."

Arsenal boss Arsene Wenger, meanwhile, has previously said he expected a European Super League to be founded.

He said the biggest-spending clubs would seek to break away from the Champions League "because the income is basically owned by UEFA and they distribute the money to the clubs."

Rummenigge had said in 2013 that the ECA did not support a breakaway competition, telling reporters: "Our European Super League is the UEFA Champions League! We are very happy with the current competitions and our extremely fruitful collaboration with UEFA."

However, the Bayern chief has more recently expressed concern that the Premier League's new TV deal "poses a great threat to all other European leagues," and he is now open to the idea.

"I don't rule that in the future a European league consisting of the big teams from Italy, Germany, England, Spain and France will be founded," he told reporters at an event in Milan. "This could be either organised under the aegis of UEFA or privately."

To generate more marketing income, Rummenigge also proposed the idea of playing some of those European Super League matches in either the United States or Asia.

The Champions League has been dominated by clubs from the top five leagues over the last decade, with Jose Mourinho's Porto, in 2004, the last club to break the dominance of the Spanish, English, Italian and German teams in the competition.

Information from The Associated Press was used in this report.