"Next question," James said, when asked about whether he unfollowed the Cleveland Cavaliers' official Twitter and Instagram pages. Earlier Monday, a ripple was cast through the NBA corners of the Internet when a Twitter user posted a screenshot of an app ostensibly revealing that @KingJames had unfollowed @cavs on March 21, 2016.
According to a source familiar with James' thinking, James unfollowed multiple accounts across Instagram and Twitter to preemptively begin preparing for his annual social media blackout he undertakes each postseason.
Last season, James' last Instagram post came on the eve of the Cavaliers' playoff opener.
There has been even more scrutiny on James' social media moves than usual, following a series of cryptic and personal tweets earlier this month that were more introspective than usual.
"They're for the educated mind," James said at the time. "So if you have an educated mind, they hit home for you."
Whether James' social media presence constitutes news is part of a larger conversation. For now, it might be enough to focus on James' 31-11-11 line on Monday that propelled the Cavaliers to their second straight division title.
Dave McMenamin and Matt Walks contributed to this report.