Ottawa Senators: No. 92

Bobby Ryan #6 of the Ottawa Senators Jana Chytilova/Freestyle Photography/Getty Images

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Last year's ranking: 9
Title track: 99
Ownership: 116
Coaching: 59
Players: 80
Fan relations: 98
Affordability: 104
Stadium experience: 102
Bang for the buck: 25

What a difference a year makes. Just 12 months after the Senators finished third among NHL teams in our Ultimate Standings (behind only perennial league powers Anaheim and Pittsburgh), Ottawa sits at its lowest spot since these rankings began in 2003. This free fall isn't due solely to ineptitude on the ice, where the Sens plummeted to 11th in the Eastern Conference after making the playoffs in each of the previous two seasons; the 2013-14 campaign got off to a terrible start, even before the first puck dropped. Last summer, owner Eugene Melnyk and GM Bryan Murray botched contract negotiations with longtime captain Daniel Alfredsson by inexplicably nickel-and-diming the franchise's most iconic player who, suitably insulted, promptly signed a free-agent deal with the Red Wings. Melnyk's stinginess is the main reason Ottawa's ownership and affordability scores fell 98 and 71 places, respectively; it's never been more expensive for fans to see their aging team play .500 hockey (the Sens went 18-17-6 at home last season) at the charmless Canadian Tire Centre in suburban Kanata, about 15 miles west of downtown. Improvements aren't on the way. Coach Paul McLean -- who won the Jack Adams Award two seasons ago -- was retained, and Melnyk has made it clear he'll have to work with what he has. "You don't just spend money because you have it in your pocket," the owner said in May. Maybe, but that also means his team probably won't skate out of the rankings penalty box any time soon.