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Last year's ranking: 31
Title track: 8
Fan relations: 37
Stadium experience: 56
Bang for the buck: 69
Some things never change. Death, taxes and Steelers fans' devotion to their team. Well, at least their confidence in the Rooney family and the playoff potential (perhaps unwarranted, mind you) of the team. The Pittsburgh owners rank in the top 10 in ownership for the 10th straight year, and the Steelers' title track rank now celebrates eight years in a row in the top 10.
Running back Le'Veon Bell set a franchise rookie record with 1,259 yards from scrimmage despite missing the first three games of the season, and Ben Roethlisberger played a full season for the first time in five years. Despite those positives, the team finished 8-8 and missed the playoffs for the second consecutive season, leading to a 22-point drop in the bang for the buck category and a seven-slot drop overall. Getting back to the playoffs is no certainty either; Big Ben is 32 and entering his 11th season; he's absorbed an absurd 386 sacks in the last decade too, by far the most of any QB during that span.
But as always, the Steeler faithful will show up. And this year, they'll be armed with supersized Terrible Towels, as 100 lucky fans will unfurl a 60-foot Terrible Towel before each home game. Maybe the sight of the iconic fan symbol spread out in gargantuan proportions will give the team the boost it needs to get back to the postseason. If not, it will be handy in cleaning up a supersized mess.